Assistant Manager – Digital Marketing – CWG

Company – Crimson Interactive

Role: AM – Digital Marketing- Charlesworth Group

Department – Marketing

Location – Goregaon W, Mumbai

Work from Office – Monday to Friday

Crimson Interactive is on the lookout for a Digital Marketer to take the lead in developing successful, long-term marketing strategies for our company. As a marketer, you should have in-depth marketing experience and a passion for digital technologies.

About us: Crimson Interactive

We are a technology-driven scientific communications & localization company. Crimson offers a robust ecosystem of services with cutting-edge AI and learning products for researchers, publishers, societies, universities, and government research bodies worldwide. With a global presence, including 9 international offices, we cater to the communication needs of the scientific community and corporates.

Key Responsibilities:

• Responsible for generating revenue and achieving growth targets.

• Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.

• Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities

• Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.

• Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.

• Regular usability checks for English and other language websites for maximum localization impact.

• Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums

• Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns.

• Evaluate and finalize all design-related tasks.

Pre-requisites/key characteristics and skills required:

• Proven experience in Digital Marketing for a Media Agency. Should have worked on the Media agency outreach to attract B2B clients.

• MBA from a reputed institute (preferred)

• Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation.

• Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success.

• Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.

• Practical knowledge of SEO and PPC of online marketing industry

• Proven experience in stakeholder management

• Excellent verbal and written communication skills

• Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization.

• Knowledge of HTML, JavaScript, CSS (added advantage)

• Ability to ideate and engage existing clients and prospective clients through email marketing

• Excellent verbal and written communication skills

• Knowledge of using MS Office and the ability to acclimatize to different technical tools used in the organization

• Knowledge of HTML, JavaScript, CSS (added advantage)

What’s in it for you?

1. Global exposure: Crimson has employees belonging to more than 125 countries. Opportunity wot work with different Talent with different expertise and backgrounds under one roof. There is always something new to do and something challenging to work on. Hard work, perseverance, and the eagerness to learn are all that our Crimsonites need to flourish at Crimson!
2. Growth & Benefits: Growth to us is learning something new every day. We not only provide role-specific grooming and training but also various opportunities and platforms for our people to develop their skill and personalities, personally and professionally
3. Culture & Diversity: Our team comprises of Fresher’s and experienced professionals from India, Japan, Taiwan, Korea, China, USA, UK, Colombia, Italy, Kazakhstan, etc. Crimson’s culture helps each one feel a valuable part of a bigger team, while retaining their individual beliefs and culture.
4. Our Ideologies, Our Beliefs: To us, growth is synonymous with progression, and our efforts are kindled to offer empowerment and flexibility to each one of us to share, learn, and grow. Our programs and culture assure our Crimsonites of all elements required to build a strong and successful long-term career. In all that we offer to our Crimsonites, there are four main ideologies and beliefs that form the framework to the benefits we provide

FLEXIBILITY | COMPETITIVE COMPENSATION | JOB SECURITY | PROFESSIONAL & FINANCIAL GROWTH

If you have the qualifications and experience we’re looking for and are excited about the opportunity to work with a dynamic team in a growing industry, we’d love to hear from you.

Know about our Culture:

Crimson’s Culture nurtures Crimsonites to give their best and become the greatest version of themselves, personally and professionally.

We offer a secure, safe, and rewarding ecosystem to establish a successful long-term career.

In a nutshell, Crimson’s culture empowers everyone to speak freely, learn passionately, work flexibly, and grow fearlessly.

Let’s take a closer look at some of the pillars of our Culture!

Open Communication | Meritocracy | Creative Thinking | Keeping it Light | Customer Centricity | I am Crimson

Awards and Recognition:

• Consistently ranked among the Best Employer brand awards – National “BEST EMPLOYER” Brands – 2021, “ASIA’S BEST EMPLOYER Brand Awards – 2021 & “SILVER STEVIE AWARDS” for “GREAT EMPLOYERS”
• Recipient of Common Sense Advisory Award – Top 75 Global Language Service Providers in the World.
• Recipient of HRAI Award for Most Innovative L&D Program & HRAI Award for Outstanding Employee Engagement Strategy
• Recognized as Top 10 Pharma & Life Science Tech Solution Providers by APAC CIOoutlook
• Recipient of Top 100 Award for 100 Most Promising Companies

Connect with us on, LinkedIn, Facebook, Twitter & Instagram to stay updated with the latest developments – https://www.crimsoni.com/