Localization Academy

Content Factory Manager F/M/X

⚠️ This job was posted more than 2 weeks ago and may no longer be active

Job Description

Localisation: Aimargues (30 minutes from Montpellier)

Type of contract: permanent contract

To achieve its ambition to be the reference in pet health through nutrition, Royal Canin wants to continue to push the barriers of nutrition and individualization.

The digital transformation is driving both new opportunities to serve more pets but also new challenges for our existing business models. Join the Royal Canin Digital Factory to participate to this transformation. You will join a multi-cultural, dynamic and caring team working closely together on the digital projects of the brand. Royal Canin’s Digital Factory is key in achieving this strategy through the multiplicity of its practices: UX/UI, Development, Product, Deploy & Content Factory, Market deployment, Architecture, Governance…

We are seeking an experienced and strategic Content Factory Manager to lead our content localization (translation, transcreation and adaption efforts) across various platforms (DAM, CMS, etc..) and markets. As the Content Factory Manager, you will play a crucial role in ensuring that our content resonates with our diverse audiences worldwide while maintaining brand consistency and quality. You will oversee a talented team, and partner with a renown global agency, driving innovation, efficiency, and excellence in the localization process.

What are we looking for?

  • Bachelor’s degree in marketing, Communications, Business, or a related field. Master’s degree is a plus.
  • Min 8 to 10 years’ experience in content operations in global environment, content & digital capabilities, operational marketing or related experiences
  • Strong leadership and team management skills, with the ability to inspire and motivate multicultural teams.
  • Excellent communication and interpersonal skills
  • Proficiency in localization tools and technologies, such as CAT tools, TMS platforms, and CMS systems.
  • Strategic mindset with a focus on innovation, optimization, and continuous improvement in the localization process.
  • Ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously.
  • Experience working with external partners / agency.
  • Strong understanding of digital environment
  • Strong autonomy, self-drive and ability to embark people.
  • Fast learner, and comfortable coping with change
  • Fluent in English

What will be your key responsibilities?

  • Content Factory Strategy: Develop and implement a comprehensive localization strategy aligned with Royal Canin’s global objectives and target markets, supported by a Workflow Management System and DAM. Collaborate with stakeholders to understand cultural nuances and audience preferences, ensuring content relevance and effectiveness. Define a governance model ensuring adoption and ongoing usability of the Factory, with a continuous improvement mindset.
  • Team Leadership: Lead, manage and empower a multicultural team, fostering a collaborative and inclusive environment. Provide guidance, training, and support to optimize team performance while maximize team spirit and engagement.
  • Content Localization: Oversee the end-to-end localization process and capacity planning, from content adaptation and translation to transcreation and quality assurance. Ensure that localized content maintains the intended message, tone, and impact across languages and cultures.
  • Cross-Functional Collaboration: Partner with cross-functional teams (incl. Marketing, Brand Strategy, Pet Owner Experience, Vet, Professionals, Digital Factory, etc..), to integrate localization efforts seamlessly into broader business strategies and initiatives.
  • Performance Analysis: Utilize localization metrics and analytics to evaluate the effectiveness and impact of localized content in different markets. Identify opportunities for optimization and continuous improvement, leveraging data-driven insights.
  • Technology Integration: Evaluate and implement Content Factory tools, platforms, and technologies to streamline workflows, improve efficiency, and enhance collaboration across distributed teams.
  • Quality Assurance: Establish rigorous quality control processes to ensure the accuracy, consistency, and cultural appropriateness of localized content. Develop and maintain style guides, glossaries, and terminology databases to facilitate consistency and compliance.
  • Budget Management: Develop and manage the Content Factory budget, allocating resources effectively to maximize ROI and achieve strategic objectives. Monitor expenses, support negotiation of vendor contracts, and identify cost-saving opportunities while maintaining quality standards. Support our Regions and Markets to build their budget in accordance with their priorities.

What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.


Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.