Localization Academy

Content & Social Media Coordinator (Germany)

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Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique “Pick A Mood” collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen Z favorite.

Joining Cider means:

  • Getting involved in an ambitious and daring international start-up, which is revolutionizing the world of fashion
  • Evolving in a challenging multicultural environment with international teams based in 14 countries and speaking 11 different languages
  • Working on impactful projects and have visibility within the entire company thanks to horizontal management that values individual and collective efforts
  • Giving yourself the means to grow and gain maturity (professionally and personally) thanks to a 100% full-remote position
  • Becoming a pillar of the company and participating in building our success

Job offer details:

  • You will refer to the Germany Marketing Manager and be responsible for the deployment of our CIDER localization strategy in Germany, mainly through social networks, through the creation of visual and textual content, and all CIDER communication points , in order to increase the notoriety and relevance of CIDER in Germany.
  • You will work regularly with the following teams: Copywriting, to ensure the consistency of CIDER’s local statements; Design, to be guided on compliance with the CIDER charter; Events & Partnerships, Influence, to amplify our campaigns on social networks and contribute to creative brainstorms.

To do so, you will be assigned to key cross-functional missions :

Social Media management (30%)

  • Deployment of the Social Media strategy for our social networks in Germany (highlights, topics, content, caption)
  • Visual design of social media content (photo montages, collages, video montages for reels, stories, color editing, etc.)
  • Competitive monitoring of sector news and analysis of new fashion trends (collections, advertising campaigns, events, influence campaigns, technology, etc.)

Seeding (40%)

  • Deployment of our localized seeding strategy – recurring (influencers, kols, ; ST & LT)
  • Identification of out-of-the-box profiles (artists, non-fashion-basic)
  • Identify profils > Ambassadors

Community Management & User Insights (20%)

  • Management and animation of our community on social networks
  • Identification of UGC to leverage
  • Contact with the after-sales service team
  • Management of interviews with our community to understand their expectations and obstacles, synthesis of feedback and alignment with operational teams to deploy areas for improvement

Other (10%)

  • Operational support for the German and French teams’ various projects (events, press, partnerships, influence, etc.), participation in creative brainstorms.

Required profile

  • School: you have followed or are currently following a Bachelor Degree in Marketing, at a business school, university or equivalent, and you are looking for a 6-month long (minimum) contract.
  • Interest: fashion, design, social networks.
  • Languages:
  • German: native
  • English: bilingual (level C1/C2)
  • Optional: French (level B2/C1) would be a great added value
  • Qualities: you are a very passionate and creative person, you enjoy expressing your artistic side in new ways everyday. You are addicted to social media, and always ahead of all the trends. Your proactivity is another of your key strengths.
  • Skills: image and video editing (Adobe suite including Indesign, Photoshop; Canva)

Location: Europe full remote

Start date: asap

Duration: 6 months minimum

Salary: 800€/month