Localization Academy

Content Specialist

Job Description

Role Overview:

The Content Specialist is the brand guardian for the Swedish market, ensuring all content is of the highest quality, culturally relevant, and aligned with our brand identity. Reporting to the Regional Content Manager, you will be responsible for maintaining the consistency, accuracy, and impact of all customer-facing content. With a meticulous eye for detail and a strong focus on driving performance, you will oversee and create all local content before publication, ensuring messaging is not only on-brand but also resonates with the local audience and influences consumer behavior effectively.

This role demands a proactive, collaborative, creative, and results-driven individual who can take full ownership of content initiatives in the Swedish market. You will be hands-on in the execution of all owned media—adjusting creative templates, copywriting, and managing the technical (yet user-friendly) setup of audiences and app banners within internal tools. Your responsibilities will extend to collaborating cross-functionally and leading localization efforts for both regional and global projects and campaigns. Additionally, you will plan, curate, and optimize user-generated content (UGC) for social media platforms, working closely with collaborators and agencies to create engaging, high-quality content that resonates with target audiences. As part of an international Content team with colleagues in nine different countries, you will have the opportunity to exchange insights and gain a deeper understanding of global content strategies while tailoring them for local success.

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What you’ll be doing:

  • Act as the brand guardian for the Swedish market, ensuring all content aligns with brand guidelines and maintains a high standard of quality.
  • Plan, execute, and quality-check content for local and regional campaigns across App (Discovery), CRM, social media, influencer, and performance marketing activities.
  • Translate, write, and refine marketing materials to ensure cultural and linguistic relevance.
  • Work closely with Regional Brand Marketers to maintain brand tonality and messaging consistency.
  • Work closely with local marketing managers to drive impactful campaigns.
  • Implement changes in in-app inventory (such as Discovery) in collaboration with the Consumer team.
  • Collaborate with influencer marketing agencies to create and share engaging, high-quality content.
  • Support broader marketing campaign execution and oversee the quality of all localized materials.
  • Coordinate with local marketing managers to drive impactful campaigns.
  • Work cross-functionally with global teams to align regional strategies with global standards.
  • Monitor and analyze content performance, identifying opportunities for optimization and improvement.

Our humble expectations

  • A background in Marketing, Communications, or a related field—formal education is valued, but relevant experience matters just as much!
  • Experience in content creation and localization, with a keen eye for accuracy and consistency.
  • Strong creative writing and translation skills, ensuring messaging resonates across different audiences.
  • Awareness of cultural nuances and local market trends to craft impactful content.
  • A proactive mindset—you take initiative, work independently, and bring fresh ideas to the table.
  • Ability to analyze content performance and apply insights for continuous improvement.
  • Strong organizational skills with the ability to manage multiple projects effectively.
  • Fluency in Swedish and English, both written and spoken.

Preferred Skills:

  • Experience in social media management and community engagement.
  • Experience working with influencers and managing partnerships.
  • Basic knowledge of design tools (e.g., Photoshop) is a plus but not a requirement.

Next Steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for:

  • Opportunity to be part of building something exceptional, in an international environment
  • Lots of learning and growth in a globally scaling tech company
  • Stock options available

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

About Wolt

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 30 countries today, 28 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, We’re About Getting Things Done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

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