At Vatsalya IVF, we are dedicated to providing hope and solutions for individuals and families on their journey to parenthood. We are looking for a Copywriter who can craft compelling, engaging, and empathetic content in both Nepalese and English, across various platforms. If you’re a storyteller with a flair for words and an understanding of the healthcare industry, this is your opportunity!
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Key Responsibilities
1. Content Creation
– Write clear, engaging, and impactful copy for social media posts, website content, blogs, and ad campaigns.
– Create content that simplifies complex IVF procedures and resonates with diverse audiences.
2. Bilingual Proficiency
– Develop content fluently in Nepalese and English, ensuring cultural relevance and emotional connection.
– Translate existing content effectively between the two languages while retaining the tone and intent.
3. Campaign Development
– Collaborate with the marketing team to conceptualize and execute campaigns for social media, events, and advertisements.
– Write compelling taglines, headlines, and CTAs for digital and offline campaigns.
4. SEO and Blog Writing
– Research and write informative blog posts focusing on IVF, fertility health, and patient journeys.
– Incorporate SEO keywords to optimize content for search engines.
5. Brand Voice
– Maintain Vatsalya’s brand voice across all platforms, ensuring consistency and empathy in all communications.
6. Collaborative Work
– Work closely with the graphic designer, social media manager, and marketing manager to align content with visuals and campaign objectives.
7. Proofreading and Editing
– Review and edit all written materials for grammar, tone, and accuracy in both languages.
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Requirements
– Education: Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or a related field.
– Experience: 1-3 years of copywriting experience, preferably in healthcare or a related industry.
– Language Proficiency:
– Excellent command of both Nepalese and English, written and spoken.
– Strong translation and localization skills.
– Skills:
– Exceptional writing, editing, and storytelling skills.
– Ability to write for various formats, including social media, blogs, ads, and brochures.
– Basic understanding of SEO principles and keyword optimization.
– Creativity in presenting technical healthcare topics in an accessible manner.
– Soft Skills: Team player, detail-oriented, time management, and ability to meet tight deadlines.
– Bonus: Prior experience in healthcare or fertility services is an advantage but not mandatory.
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What We Offer
– Competitive salary and benefits package.
– Opportunity to work in a purpose-driven organization making a real impact.
– Collaborative and creative work environment.
– Professional growth and learning opportunities.