Key Accountability Areas
Copywriting Quality:
● Lead and mentor a team of bilingual copywriters (Arabic and English), providing direction and support to maintain quality, consistency, and brand voice across all platforms.
● Balance business objectives with creative communications to ensure the brand image remains consistent, professional, and aligned with business needs.
● Ensure copy quality across platforms, oversee the development, revision, and quality assurance of copy across in-app content, websites, social media, and external communications (emails, PR materials, etc.).
● Manage translation workflows to guarantee accurate localization, respecting cultural nuances with a focus on Arabic-speaking audiences.
● Establish and implement quality assurance processes for reviewing and approving copy, ensuring it adheres to brand tone, quality standards, and company guidelines.
● Oversee the copywriting project pipeline, ensuring task assignment, meeting deadlines, and efficient project traffic management for timely and quality delivery.
● Collaborate with internal stakeholders (Marketing, Customer Care, Product, etc.) to align copywriting efforts with business goals, audience awareness, and regulatory compliance.
● Lead initiatives to improve copywriting processes, provide training opportunities, and encourage continuous optimization in writing, editing, and localization.
● Contribute to Classic Arabic copywriting, enhancing messaging and audience engagement.
People Management:
● Set performance objectives, provide necessary support, evaluate direct reports, and provide regular feedback on performance.
● Participate in the identification and recruitment of key talents for the function.
● Provide clear direction, prioritize tasks, assign and delegate responsibility, and monitor the workflow.
● Provide opportunities for team members to suggest, participate in, and contribute to improvement, innovation, and knowledge-sharing initiatives.
Governance and Resilience:
● Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner.
● Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.
● Uphold a high-performance working environment and promote HS’s Values.
Knowledge and Experience
● 4 – 6 years of experience in copywriting (Arabic and English)
● Tech-savvy, able to quickly adapt to new tools, and optimize messaging for varied audiences.
● Understanding of app functionalities within fulfillment industry, with a focus on crafting
functional, business-aligned copy.
● Business / Market Awareness of goals, trends, and audience behavior.
● Flexibility and Adaptability to changing priorities and project demands.
● Experience in translation.
● Must understand local dialect nuances.
● Verbal & written fluency in classic Arabic and English.
● Proficiency in all office suite products.
Education and Certifications
● Bachelor’s degree in English, Languages and Translation, or a relevant field is required.