Position Overview:
We are looking for a Market Content & Localization Specialist to support ProfiCircle’s growth in the French market. ProfiCircle is a B2B marketplace connecting suppliers with high-value buyers across large companies, especially in France and the Benelux region. Our platform simplifies procurement processes from RFQs to design services, helping businesses find the right equipment quickly and efficiently.
This role will involve creating, localizing, and managing all French & English – language content for the website, landing pages, social media posts, blog articles, and customer communications. Additionally, the candidate will be responsible for creating video scripts, developing and producing video content using AI tools, and creating banners for advertising campaigns on platforms like Google and LinkedIn.
Key Responsibilities:
- Develop market-specific messaging for ProfiCircle in the French & Benelux markets, ensuring it aligns with local preferences, business culture, and trends in the logistics and warehouse equipment industry.
- Collaborate with marketing and leadership teams to define how our brand and platform should be presented in France, ensuring the approach appeals to warehouse equipment suppliers and buyers.
- Review and refine our existing messaging and communication strategies, adjusting them to the French market where necessary, with a focus on B2B logistics and warehouse management topics.
- Lead the creation of French & English-language content across all channels, including the website, marketing campaigns, social media, and customer communications.
- Create static and dynamic banners for advertising campaigns on platforms like Google and LinkedIn.
- Produce video scripts and create video content using AI tools available on the market today.
- Translate website content from English to French, focusing on localization rather than direct translation, to ensure it’s culturally and contextually appropriate.
- Continuously assess and adjust messaging to optimize its effectiveness and appeal within the French market.
- Ensure consistency in tone, voice, and messaging across all French-language materials, maintaining alignment with our brand’s core identity in the warehouse equipment and logistics sector.
Key Qualifications:
- Proven experience in developing market-specific messaging and creating content for the French market, ideally in the B2B space, with a focus on logistics, warehouse equipment, or industrial sectors.
- Strong understanding of French culture, business practices, and consumer behavior, particularly in industrial and warehouse-related markets.
- Proficiency and excellent communication skills in both French and English.
- Experience in social media content creation and management.
- Ability to create and manage video content using AI tools, including scriptwriting and production.
- Expertise in dynamic banner creation for Google and LinkedIn advertising.
- Ability to craft compelling, audience-focused content that speaks to the needs and preferences of French customers in the B2B logistics and warehouse equipment sectors.
- Experience in translation and localization, particularly in adapting content for French-speaking markets.
- Creative, detail-oriented, and able to work collaboratively across teams.
Location: Remote or based in France
Join Us: If you’re passionate about shaping the right message for a new market and can create compelling, localized content that resonates with a French B2B audience, we’d love to have you on our team!