About the Role
We are seeking a Marketing & Communications Specialist in Costa Rica to drive key brand and communications initiatives. This role requires a strong execution mindset, balancing global reputation management, awards strategy, and employer branding while also managing social media, media relations, and strategic partnerships.
Key Responsibilities
Global Brand & Reputation Management
- Reputation Management Execution: Oversee and manage global brand reputation across platforms such as Glassdoor, Indeed, Better Business Bureau (BBB), and Google My Business (GMB) to ensure a positive brand perception and engagement.
- Awards Strategy Execution: Lead the execution of global award submissions and recognition programs.
- Employer Branding Initiatives: Support employer branding efforts by amplifying employee stories, culture initiatives, and engagement strategies across digital platforms.
Regional Marketing & Communications
- Social Media Management: Develop and execute content strategies to enhance engagement and brand awareness.
- Media Relations & PR: Build and maintain strong relationships with local press, media outlets, and influencers to boost brand visibility.
- Strategic Partnerships & Influencer Collaborations: Identify, develop, and manage key partnerships within Costa Rica to strengthen brand awareness and thought leadership.
Web & Localization
- Website Translation & Localization: Adapt and translate website content for Costa Rica and Puerto Rico audiences.
- Localized Marketing Materials: Create Spanish-language brand collateral, including PowerPoint presentations, one-pagers, and promotional materials.
Who You Are A strong executor who takes ownership and ensures flawless execution of key marketing and communications initiatives. You have experience in reputation management, awards strategy, and employer branding, with a deep understanding of digital engagement. You are skilled in social media, PR, and strategic partnerships, particularly in the Costa Rica and Puerto Rico markets. Fluent in Spanish and English, with excellent written and verbal communication skills.
Preferred Qualifications
- 3-5 years of experience in marketing, communications, or related roles.
- Proven expertise in reputation management and awards execution on a global scale.
- Strong understanding of Glassdoor, Indeed, BBB, and GMB reputation strategies.
- Experience in media relations, PR, and influencer partnerships within Costa Rica.
- Background in social media management and digital content strategy.