As a key member of the marketing team, you will be responsible for optimizing content, UI/UX elements, marketing materials, paid media campaigns, and brand messaging to resonate with our target audience. Your work will directly contribute to making Me’kaaz the go-to platform for remote virtual care in Saudi Arabia.
Responsibilities
- SEO Optimization & Local Search Presence
- Develop and implement SEO strategies to enhance organic search traffic.
- Optimize content for Arabic keywords and local search engines (Google, Mawqi, etc.).
- Conduct competitor analysis and keyword research to improve search rankings.
- Monitor and improve Google My Business and local directory listings for Me’kaaz.
Content Strategy & Arabic Localization
- Translate and adapt content for the Saudi audience, ensuring cultural relevance.
- Craft localized blog posts, landing pages, and social media content tailored to family-oriented caregiving.
- Maintain a consistent brand voice in Arabic and English across all platforms.
- Ensure content aligns with Saudi cultural and Islamic values, emphasizing family-driven eldercare.
Visual & Video Content Marketing
- Develop marketing materials, animated tutorials, and product demonstration videos tailored to the region.
- Work with designers to enhance UI/UX elements and ensure brand consistency.
- Create educational content to help users understand Me’kaaz’s features and benefits.
- Ensure all visual and video content maintains cultural sensitivity and aligns with Islamic values.
Brand Identity & Cultural Adaptation
- Ensure visual branding aligns with Saudi and Islamic cultural values.
- Adapt campaigns to resonate with family-oriented and eldercare themes.
- Collaborate with influencers, healthcare professionals, and family-oriented organizations to increase brand reach.
Media Buying, Copywriting & Ad Campaigns
- Plan and execute paid media campaigns across Google Ads, Snapchat, Twitter, Instagram, and TikTok.
- Develop compelling ad copy in Arabic and English that resonates with caregivers and families.
- Optimize ad performance by A/B testing headlines, visuals, and messaging.
- Manage budget allocation and bidding strategies to maximize ROI on advertising spend.
- Track and analyze campaign performance to refine strategies and improve results.
Qualifications
Experience
- Proven experience in SEO, content marketing, or brand strategy, preferably in the Saudi market.
- Strong background in Arabic content creation, translation, and localization.
- Experience in UI/UX collaboration, video content, and visual marketing.
- Hands-on experience with paid media campaigns and ad copywriting.
Skills
- Expertise in SEO tools (Google Analytics, SEMrush, Ahrefs, etc.).
- Proficiency in Adobe Creative Suite, Canva, or other design tools.
- Knowledge of video editing software (Premiere Pro, After Effects, or similar).
- Strong understanding of Saudi digital landscape, consumer behavior, and cultural nuances.
- Ability to write engaging ad copy and marketing materials in Arabic and English.
- Experience managing Google Ads, Meta Ads, and local digital platforms.
Education
- Degree in Marketing, Digital Media, Communications, or a related field.
- Certifications in SEO, UI/UX, or digital marketing are a plus.
Language
- Fluent in Arabic & English (written and spoken).
How to Apply
If you’re passionate about content marketing, SEO, paid media, and cultural branding, and want to make a real difference in people’s lives, we’d love to hear from you!
Send your CV, portfolio, and a brief cover letter to mold.ali@mekaaz.com with the subject line: Marketing & Content Optimization Specialist Application.