The Marketing Localization Manager is responsible for ensuring that all global marketing campaigns, content, and materials are effectively adapted to our regional audiences. You will be responsible for crafting high-quality, localized assets that reflect the nuances of the local market while maintaining SoSafe’s brand and messaging standards. You will collaborate closely with regional marketing teams to enable and scale SoSafe’s international growth through localized marketing initiatives.
What You’ll Do:
Localization Strategy and Execution
- Translate and localize global marketing campaigns, press releases, website content, and ABM projects, ensuring language and messaging align with regional market strategies.
- Develop and maintain a comprehensive localization roadmap, aligning with campaign marketing and content objectives while addressing regional needs.
- Establish a structured project management approach, setting clear timelines, milestones, and deadlines for localization initiatives.
- Efficiently manage external vendors and freelancers to support our localization efforts
Campaign and Asset Management
- Develop and execute a 360-degree localization strategy, ensuring end-to-end messaging consistency across all channels, including website, social media, email, third-party event materials, and programmatic ads.
- Establish and optimize efficient localization workflows for various marketing assets. Manage the localization of diverse marketing assets, including video scripts, ads, presentations, email templates, and print materials, ensuring they are optimized for the different markets.
- Collaborate with the field marketing team to create localized, targeted assets that support regional campaigns and increase engagement in our key markets.
Quality Assurance and Brand Consistency
- Conduct quality control on localized content, maintaining high standards for language accuracy, regional nuance, and brand consistency.
- Work closely with translation vendors, agencies, and in-house editors to ensure all content is well-researched, accurately localized, and aligned with the brand voice. Research and Insights
- Stay updated on industry trends and competitor messaging that influence our go to market strategies, applying these insights to enhance localization strategies.
- Gather feedback from sales, customer success, and local partners on the effectiveness of localized assets, and make recommendations for improvement based on performance insights.
- Develop and report on localization KPIs and metrics to measure effectiveness and impact of localized content on customer engagement and market performance. Minimum requirements
- 5+ years in localization or marketing, ideally with experience in project management within the tech or SaaS industries.
- Professional fluency in English and ideally one other European language
- Exceptional stakeholder management and collaboration skills, with the ability to influence and align cross-functional teams.
- Strong project management skills with the ability to juggle multiple priorities and deliver quality results on time.
- Technically proficient in working with various translation management systems and localization tools.
Why Us?
At SoSafe, you’ll be part of a cybersecurity team that thrives on innovation, safeguarding organizations against evolving threats and making the digital world a safer place. You will have the opportunity to make a real impact, surrounded by a dynamic and supportive team and environment committed to your professional growth.
What we offer*
- Work/Life balance: flexible hours, 33 vacation days
- Wellbeing and Financial support: Open Up, Corporate Discounts
- Coming together for moments that matter: annual company off-site, team events, local meet-ups
- And the list goes on: Learning & Development Allowance, Tech Equipment, Referral Bonuses, Dog Friendly HQ
- Perks and Benefits listed above are for full-time employees and can vary slightly by office location. These are just a sample; you’ll learn about more benefits offered during the interview process.
About Us
We are one of the fastest-growing security awareness scale-ups worldwide. By putting people first and focusing on behavioral science, we are disrupting the status-quo of Cyber Security.
Backed by strong VC funding by those such as Highland Europe and Global Founders Capital, we are looking for more motivated team players who will assist us with our ambitious mission and international expansion. At SoSafe, you will take ownership for your work and your growth, taking your career to the next level! If you want to have an impact and are looking to contribute in meaningful ways within an open-minded environment that values diversity and community, SoSafe might just be the right place to work for you!
Are you our next Cyber Security Hero?
Come work with us in our HQ in Cologne, our offices in Amsterdam, Berlin, Paris or Lisbon or at our co-working locations in Dublin, Munich, London or Chemnitz.
Join us on our journey to make the digital world a safer place now!