Key Responsibilities:
- Oversee operations of worldfirst.com to achieve bar-raising quality and consistency by working closely with UI/UX and technical teams to improve the visual presentation of the brand and website user experience.
- Set goals and KPIs for conversion that help meet broader website and acquisition team goals.
- Lead content and project management efforts for WorldFirst’s official website to ensure smooth operations. And manage localization workflows for website content, ensuring timely and accurate translations, ensuring clarity and cultural sensitivity. Adapt website designs, layouts, and user interfaces to accommodate different languages and cultural preferences.
- Collaborate with internal stakeholders and external customers to plan, create, and modify content assets for the website.
- Develop and implement SEO strategies, such as improving keyword coverage and ranking on search engines.
- Use data and other insights to develop the web page optimization roadmap, execute and track the performance of initiatives.
Requirement:
- Bachelor’s degree or above and full professional proficiency in both Chinese and English.
- Proven ability to effectively communicate technical and business information and updates to both technical and non-technical audiences.
- Preferably have 2+ years of experience in website operations, with independent project management and execution experience.
- Excellent project management and team collaboration.
- Tech Proficiency: WordPress or other CMS, Google Analytics, Google Search Console