We gave Nimdzi Insights 13 out of 25 points for their Youtube channel…Why?
If you consider YouTube to be an important channel for you and your audience, this series is for you! Together with Anny Chia we’ll do YouTube channel reviews so that everyone in localization can improve and provide more value to their viewers!
In this video, we reviewed the Youtube channel of Nimdzi Insights and shared a bunch of suggestions on how to make it better.
Andrej Zito
One day on LinkedIn, I got a message from Tucker Johnson. He asked me if we would be interested in reviewing Nimdzi’s YouTube channel. Of course, I agreed because that’s what we do here, partially, on Localization Academy’s YouTube channel. We review your YouTube channels, and together with Anny, after our thorough inspection of their channel, we gave Nimdzi’s YouTube channel 13 out of 25 points. The question is, why is the score so low? In this video here, we’re going to find out why. And what are all the areas that Nimdzi can improve on?
Andrej Zito
Nimdzi Insights, Nimdzi Insights is an international market research and consulting company. Nimdzi advises on language services, something something. I think this is the similar thing that we saw before with the other companies.
Anny Chia
It’s not About page. Yeah, it’s About page style, right?
Andrej Zito
So yes.
Anny Chia
It’s not about channel style, we want about channel style.
Andrej Zito
I still don’t think it’s that bad for companies to say what they do.
Anny Chia
I think, I think to me, it’s just like, it’s, um, I don’t really, it doesn’t stand out. Maybe that’s the word I’m looking for. It’s like, I don’t really know what a market research and consulting company like what is… As Nimdzi, like, what, what kind of company are you? Like, I don’t get anything out of this sentence. So it’s kind of just like, if I’m a translator, and I say, I’m a translator. You know, like, I can’t really differentiate you from the rest of the translators, then it’s just like, okay, you’re a translator.
Andrej Zito
Right. Yeah. Yeah, that’s that’s. So I watch sometimes this channel, which is called flux. Flux, they talk about design. And whenever, whenever they review the portfolios of designers, a lot of the designers put as their main headline, like, the biggest text that you see above the fold on the website that I am I a Java or CSS developer, something like that. And he always tells them that nobody cares. Like, what is the value that you provide to people?
Anny Chia
Yeah, that’s kind of what I think is, yeah, it’s just like, Okay. Like, I can’t, I can’t feel anything from you telling me youre a consulting company. I’m, like, good for you. Like that’s, only, only reaction I could say. Or like, what is the, if I don’t know anything, it could be just like, okay, what’s the consulting company? So yeah, but if you’re talking about like, kind of, like, if you do localization, right, if you tell people like, oh, you do to localization. People are like, eh, they don’t really know what’s localization. But if you tell them, like, I help companies around the world, like bring their messages or like you say, the cool part of translate, translation and localization, and you bridge the world or something, people are like, “Oh, that’s so, that’s so cool, what you do.” Yeah, instead of just saying like, I’m in loc. Yeah.
Andrej Zito
So yeah. But they’re here to help.
Anny Chia
That’s really weird. I’m sorry, but that’s really weird.
Andrej Zito
Okay, please, please explain.
Anny Chia
It’s, um, I guess it’s like, first of all, I already didn’t know what their channel is about. And then I come in, and they’re like, we’re here to help. And I’m like, how, what, like, what, what kind of help do I need? Is this, it’s, the design is really good. It’s yellow. And it’s like, right there. Right? So you would see it, but then I’m just like, okay, yeah. So that’s my first impression. I’m sorry. Right. Yeah.
Andrej Zito
Um, yeah, I’m just trying to think if people would actually search for Nimdzi, without knowing what they actually do.
Anny Chia
What if they come across one of their videos though? I guess they’ll go to the video and then they would click back and say, “Oh, I want to see the Nimdzi channel” and then, then here.
Andrej Zito
Yeah, yeah. Yeah. But to your point that, that we’re here to help. It’s like, it’s like yeah, so I’ll just say this as a little rant. Like a lot of the companies they have the mission which is like to help companies. Sometimes they don’t even say what, with what. It’s like everybody wants to help. So to me, it’s like, you know, we’re here to help. Sometimes you see, even on the T-shirts of people who are working in the grocery stores, they’re also there to help the shoppers, right? So it’s like to me like everybody wants to help like every…
Anny Chia
Generic, right? Yeah, yeah. I mean, it’s such a shame because it’s a cool, cool design and everything, but the text is wrong. I guess that’s the word to put it. Yeah.
Andrej Zito
Right. Okay, so quickly, we can check with the website, and I think it’s pretty much consistent. Sure. I mean color. Do you see it?
Anny Chia
Oh, yeah. Yes, then so yep. Oh, shoot.
Andrej Zito
Okay. So I think so for the consistency…
Anny Chia
First impression, home?
Andrej Zito
I just wanted to get the consistency out of the way because I know their website. So it’s pretty consistent. I don’t know how we would score the consistency.
Anny Chia
You can tell by going to the website and going to the channel. They are one thing. So yeah, yeah.
Andrej Zito
But, but in which way would you rate the consistency, as a two or four or three?
Anny Chia
I guess, like slightly consistent and not very consistent. The components of it. Yeah. But if you scroll down, because it’s like, are you just looking at branding across YouTube, website? Yeah. Yeah. So.
Andrej Zito
True. Hmm. Maybe we should leave this after we look at the graphics.
Anny Chia
Sure.
Andrej Zito
Or even the content strategy?
Anny Chia
Sure.
Andrej Zito
Because, yes, that that’s something that will play a role. You’re right. So okay, so first impression. Yes, the home. So I’ll hide this thing. Trailer, we have a trailer, which okay, a big surprise to what they do. So that’s about them. I’ve seen this video. So let’s look at this thing here, which I think it’s not very well done. So the sections that we were talking previously, for Adrian’s general we have some sections here. But I don’t think that the person who was doing this, put some thought into it, to the order. I don’t know why you would put multilingual first, multilingual, like the affiliated channels before your content, even though these are short. So technically, the short, shorts to me is like a experimental thing at this point. But this thing, I don’t like this. To me, to me, this is sloppy, this is like lazy. This is like okay, these are all the ways that we create it. But the way that how you can use the ordering is pretty much like, what I would like the audience to see first? Or like, what is the most important or relevant content to me. And that’s how you ordered them. Because I think that if you just slap the created playlists here. First of all, the playlists don’t look nice. Because it’s cut off with the, with the number of videos in it.
Anny Chia
Yeah, it kind of messes with the thumbnail, right? Yeah. Oh, my gosh, I don’t even know what the Nimdzi Live, that one, is because it’s cut off. And now I just left with a bunch of text.
Andrej Zito
Right. Yeah. And yeah, and if you have like a single playlist showing up, you can see here, it also shows the description of the playlist so people can get some idea of what are these kind of videos, and then you see the videos inside of it. I don’t know, I don’t know if I’m maxed on the sections, but I have 1, 2, 3, 4, 5, 6, 7, 8, 9 sections. So there’s definitely a more…
Anny Chia
10 sections technically, because you got the affiliated channels at the bottom.
Andrej Zito
I counted that one. Channels, right? So, so there’s definitely more sections that you could create, which again, I would say is to, to, to bring attention to certain playlists or series which you think are the best ones that you create for your audience. So this to me is not very thought through. So, when we, do you have any other comments about this? First impression? Nope. So what would we give this? So they are using sections, but not the very well.
Anny Chia
I think our friend is in the chat.
Andrej Zito
Tucker, oh my God. Jesus. I would put this as a two.
Anny Chia
Okay I mean, yeah.
Andrej Zito
Agree or no?
Anny Chia
I do, I do. I, because, it’s like curated playlist is quite difficult for me to catch on and I’m just, I’m, because I don’t know anything about Nimdzi, right? So I’m just still stuck at the point of like what the heck is this channel about? And after looking at the whole channel, I don’t really know except that they’re here to help. That’s, that’s, that’s, that’s my feeling. That’s the first impression.
Andrej Zito
Yeah. Tucker Tucker, you need to have a chat with Anny. I know. Anny, this is what we do at Nimdzi. All right. So you agree two, right?
Anny Chia
Yeah, sure.
Andrej Zito
I wouldn’t put it as one because I think some parts in, are here good. Like, this one. Yeah. This one is also good. It’s just, this thing is messed up. Maybe I would even put it as three.
Anny Chia
Which thing is messed? Oh, yeah.
Andrej Zito
The just, the sectioning. Yeah, this part here. I think it’s…
Anny Chia
The top is good. Yeah.
Andrej Zito
Put it as three? Yep. Okay. Next thing, we have the thumbnails, so let’s get into the videos. And this is where I might go into rant, but I already warned Tucker.
Anny Chia
Yeah.
Andrej Zito
Do you want to start or should I start?
Anny Chia
Yeah. I was gonna say, I was gonna say there’s definitely some kind of series. So you can see like, the guilt means globalization, that the language. Like the first four videos, they kind of look alike. So there’s definitely some serious going on. What I don’t like about it is there’s a lot of like, a lot of text going on. So the first video, I have no idea what’s after “And innovation”. I just can’t read that. And also, technically speaking, the big font is also quite hard to read. It might be better if I’m specifically looking for this video when it shows up in the search bar. But when it’s a small video like this, it’s quite difficult to read and some text is even blocking one guy’s face. So I don’t know if he’s happy about that. Yeah, so that’s that kind of… Yeah, these kind of… The, the, the thumbnails I don’t like the most out of these is the one with the localization that’s purple. I think it’s trying to do something like yeah, like a sci fi or like with hovering but it’s just like it’s, it’s a blur to me. It’s kind of hard to, aside from localization. I can read that very well. But I don’t know everything else. So it’s especially not a standing out thumbnail. If you were to pop up in the search bar. I wouldn’t click to it. Because yes, I just don’t know what it’s about.
Andrej Zito
Yeah, absolutely. Yes. Thank you for saying that. This was the biggest thing that I absolutely didn’t understand why you are doing. Like, these thumbnails are the worst. Like, I don’t know, what the hell. Like there’s so many overlaps. So many. Yeah. Transparent things like you cannot see the people’s faces. The text is, I mean, last week in localization I can, I can read that but like the whole design, it’s kind of like it’s like, it’s like, like big pixels. It’s like coming to odd but it’s not clear. Yeah. Versus this one. With this handsome baldheaded guy. This is the best thumbnail that I’ve seen on your channel, I think.
Anny Chia
Yeah, I think that’s the clear one. The other ones that’s like so from the first row, the last two videos, so the next guy that’s visible, how to set up your localization metrics. Those are all just like, I don’t know how to say it’s like, one of the zoom calls you see a pop up on YouTube, unless I’m super interested in the copy itself. The copy has to be really strong, or I know this video. Other, otherwise, I will never click on it because of the thumbnail. Like, because I don’t know what that video is about. Like, it’s just not very, it’s kind of like, as if it’s not even designed to me. Yes. It’s just like it’s grabbed from. Yeah, it’s like grabbed from our live and when we upload the video, it’s there. Yeah.
Andrej Zito
Yeah, so these are less than one minute. I think these are the shorts. Right? But even if these are shorts, you can still…
Anny Chia
Shorts could have like, cool…
Andrej Zito
Customized.
Anny Chia
Yeah. Cool. Short. Yeah. Series. Yep. Yeah.
Andrej Zito
So, so you mentioned this, this. This has a bunch of text. This to me is good. I think this one is of course better because there’s less text. This has more tiny well I think if maybe if we search it on the on the biggest…
Anny Chia
Can you try it?
Andrej Zito
I can try that, yes.
Anny Chia
Is it, is it, is, we’re, we are here to help truncate it or it is just the way you scroll it? Why is it… Okay just
Andrej Zito
Moves away. Okay. Okay. Okay. Since I still cannot read it. Yeah, can but very barely.
Anny Chia
Well look at that second thumbnail. It’s way much like if I’m really searching but I’m like, that’s so clear. Visually. I’m not talking about copy or anything, but just like visually is like guilt? Question mark. I’m like, yeah, that’s my that’s what I want to know. And then I will click on that.
Andrej Zito
Yeah, but, but this is a different style. This is just pure text. This one is, yeah. Had no text.
Anny Chia
Yes. We can have guilt next to the guy, right. Yeah.
Andrej Zito
But yeah, it would actually match because your facial.
Anny Chia
Yeah, he’s like, yeah. Guilt?
Andrej Zito
All right. Yeah. So this style is super good. You still have that yellow thing, which is another thing. Yeah. The other things I know that you’re going more into purple, which I think is also part of your branding.
Anny Chia
But it’s not in the top. It’s not. True. Yeah, it’s all yellow.
Andrej Zito
On the website. Yes, there’s purple. Yeah, it’s like the golden and the purple day. Yeah, they go well together.
Anny Chia
But the Nimdzi, the Nimdzi itself doesn’t have any purple. That’s interesting. That’s true. It’s a purple element.
Andrej Zito
But I think that if you if you have like secondary colors on your website, I think it’s absolutely fine to use those colors as well. True. It’s like, like, Hey, this is our primary color.
Anny Chia
Yellow and teal, right? Yeah.
Andrej Zito
Yeah, I will.
Anny Chia
For localized. Remember.
Andrej Zito
Main colors are like the yellow and then maybe purple one. The other colors here are just because it’s, I don’t know, different type of content or something? Right. But like this blue color. I don’t remember seeing it before.
Anny Chia
It well, it’s in the one of the blurry pixelated style. Thumbnails. True. Like after localization. It’s there. The blue is there, right? Yeah.
Andrej Zito
Yeah. I don’t think that I’ve noticed just here, this is just a tiny thing. The picture of Yulia is black and white. But yours Tucker is colorful. I think it’s sort of looks inconsistent. They either put both people, black and white, but then it would be inconsistent with this thing, which I think are sort of like the same videos in the same series based on the thumbnails. So I don’t know why you put Yulia as a grayscale. And then we talk about these things. So these have no, no made thumbnails. It looks like just captured from the video. Yep, the same pretty much I would say here. Yeah, these ones I can see the chat here.
Anny Chia
How to set up your localization metrics, maybe is also not a thumbnail, I would say even though that’s. Yes, that’s a good nice white wall to write on. Yeah, like loc metrics, question mark.
Andrej Zito
Yeah. And this one, I have no idea whose idea this was, but we already commented on this.
Anny Chia
The webinar one looks at least cleaner. That’s the kind of ones you like. The ASL? No, no, no. This one? Yeah, like icon icons, text. Yeah.
Andrej Zito
Oh, yeah. That’s very, that’s very nice. Yeah. That’s very nice.
Anny Chia
There’s also the yellow, yellow and white style. How LSP can check your
Andrej Zito
Also, just from the slide. Yeah. Okay. Looks like you are playing.
Anny Chia
Oh, yeah, it is. It is. Yeah, sure. Oh, and there’s another pixelated style. Yep.
Andrej Zito
Yeah. pixels, pixels pixels. I don’t even want to go further. Six months. Okay. Where are we? Okay, graphics. Okay, so what do you think? Um, I would say two. Two?
Anny Chia
Yeah.
Andrej Zito
They say it’s an efficiency decision. That’s why they suck.
Anny Chia
It looks kind of complicated to mum in the first. Wouldn’t it be like lots of layers and?
Andrej Zito
That’s true, but yeah.
Anny Chia
Now that’s actually the most complicated thumbnail
Andrej Zito
But either way. Wait, wait, wait, I think when I, when you…
Anny Chia
Maybe it’s not about the creation process.
Andrej Zito
I think there’s some weird animation.
Hello, and welcome to another episode of last week in localization, the show where we talk about the latest from the areas of localization. When it comes to research events… See it?
Andrej Zito
Yeah, but But yeah, anyway. Yeah, that’s a good point Anny like…
Anny Chia
Expert explain seems yeah, like a better reused, simple. Better and it’s simple. Yeah. Yeah. Yeah. Version.
Andrej Zito
Yeah. No, anyway. Next thing, content strategy. Would you sub? Playlists. Last week in localization? Okay, interesting. Engine learning, education, training, webinars, lessons and localization. I know some of these things, what they are about, so I guess I’m just going to throw the ball at you.
Anny Chia
And I still kind of don’t really know. So it’s kind of hard to judge. If you do. Um, wait, let me let me look at the first few copies. Machine interpretating? Well, it’s truncated. I can’t see the rest. Uh, my category. TMS, TMS. I don’t know all the loc channels. But if let’s say all the channels on I know are, you know, the two channels we review last time. And the Nimdzi channel and I’m a localization professional looking for more info on the industry. At least this one has more content and more stuff. And it seems more relevant to my job. Yeah, so I would stop. Probably. That’s a good point. Yeah. Like I probably even, even though I work in loc, I probably wouldn’t stop the previous two channel we reviewed because they’re not as like, how do I say it? I feel like this goes beyond just Nimdzi themselves. That’s because that you have the playlist stuff, last week in loc. So those are like interesting. Even if I’m not really interested in the company, I could still listen to those right? Right. Yeah.
Andrej Zito
Yeah, that’s that’s a good point. Oh, ouch. I’m still not sure how to how to evaluate the content strategy consistency? Yes. I mean, what you said is good. Like, like, definitely these values, I think are made to educate. Yeah, people. It’s not like, like, Hey, this is
Anny Chia
I think, I don’t remember. I don’t remember which one was the last time there was a lot about, like, how to use their tool. So yeah, it’s a little bit smaller, right? Because if I don’t use their tool, I probably won’t want to stop their channel. But this is like, if you’re a local professional, like, the last weekend, loc would always be interesting to you. And there’s also different stuff about like, like local metrics, I don’t need to be interested in Nimdzi to want to know about local metrics, right? Any local professional would want to know that. So yeah, so I think it’s what sub more likely than the others. Yeah, yeah. But I might be, I might have trouble finding the material I want because of the thumbnails and the text. Yeah. Because the first thing is the thumbnails. Right? You refer to the thumbnails, if you can’t find it, I guess you’re looking for the copy. But right, the copy texts, or some of them are truncated. So right, yeah, I would kind of need to spend a lot of time to find it, which makes this playlist probably more important. So at least there are some playlists that I can refer to.
Andrej Zito
Yeah, the only the last thing that I want to sort of crack is the the frequency, I mean, the consistency of creating the right and right outcomes while I need to know to open the playlist. Oh, play all
Welcome to last week in localization, the show where we talk about the latest… Stop
Andrej Zito
It’s okay, let me do it. One more time. One, two. So there’s the chat replay. Okay, hot so this is what I wanted me to do. But it doesn’t show the date. I’m just going here. Yeah only contributors last week was three weeks ago. Okay, four weeks ago last week one month ago turn on last week. Wait was it, does it have a different… four months? Three weeks four weeks? Where is Sarah? Is this also last week? This is not titled as last week
Anny Chia
Inconsistency
Andrej Zito
Sarah is there. Yeah. Is it part of the playlist?
Welcome to last week
Andrej Zito
Last week episode one Confused which actually led… August nine
Another episode of
Anny Chia
Someone commented. And commented Nimdzi, a cool branding and catch YouTube channel for any interested for anyone interested to learn about the language industry. So yeah, so if I’m a that that’s that’s the scenario we just said. That if you’re work, working professionally in loc.
Andrej Zito
Yeah, so I see. The last one was August 9, then the previous one was August five, which is just four days before and then the one before it was July 19. Which doesn’t seem to point to any consistency planning when this is done. And I’m also confused from the playlist. Do I have it wrong or what is going on? This is last week in loc with Sarah, episode one. Then this one is called last week in localization and these other things are not called last week in localization. I’m confused. Anyway, I want to spend more time on this I think I got my answer. Okay, just based on this so I don’t think there is any strategy to it. To me it seems more like ad hoc thing but you said but we like the content right? Like the content seems to be helpful like people sharing what they know about Yeah. So I wouldn’t give this four because I think we gave four to Adrian.
Anny Chia
Yeah, yeah.
Andrej Zito
So this would be three or two?
Anny Chia
I mean, I would still say there’s some kind of strategy to it. Okay, so three because they they have series right? So it’s not like they just randomly be putting out. I feel like the black history video before, I ever, that, that was just so odd. Yeah, that was really refreshing. Yeah.
Andrej Zito
Yeah.
Anny Chia
Okay, these are relevant.
Andrej Zito
We’ll do three stars. Yeah, yep. Okay, I’m writing consistency so now that after we looked at everything let’s go back to this thing. So this is the website and this is the channel so you can still see the hints of…
Anny Chia
Only the top part I would like to say because the thumbnails are not related as for the pixel later ones but I’m not a fan of those so yes, it’s kind of hard to…
Andrej Zito
But, but yeah, but I would say that the pixelated ones even though they suck it looks like they were actually custom made while the other ones true more like like captured from the video.
Anny Chia
So yeah, at least there’s some effort. Yeah.
Andrej Zito
So…
Anny Chia
But the pixelated one, that the ones at the bottom is like blue and yellow, right? It’s not purple and yellow, or is yellow, just the only color I guess. Because the more you go down, the more inconsistent it becomes.
Andrej Zito
But I know they’ve been using this blue before.
Anny Chia
Wasn’t Nimdzi blue before?
Andrej Zito
I don’t think so. Okay, but maybe before that they had, they were using the yellow just as the, like the accent color. Right or the small thing that makes pop ups. Yeah. And otherwise it was blue.
Anny Chia
Hey that Nimdzi e-learning is really great. That thumbnail. I like that. Yeah.
Andrej Zito
Okay. So branding consistency. Three, we would say.
Anny Chia
That’s to me is three, three Yeah. Okay.
Andrej Zito
All right. And we said the last video which was a live stream and we should pick one that was not live streamed.
Anny Chia
Guilt? Is guilt live stream?
Andrej Zito
Probably no, it doesn’t say streamed. But okay, we do the most popular one. Yeah. But it’s no, three years ago. Oh, that’s I don’t think that people would even bother.
Anny Chia
What about that one, though? One that’s five months ago, which was five months ago? Yeah, yeah.
Andrej Zito
Okay, sure. All right. What do we do? Oh, this is the guy. I think this is the guy from the thumbnail that was hidden behind Oh.
Anny Chia
He’s hidden behind it. Machine interpreting and computer assisted interpreting. Okay. And the interpreting market there are two main artificial. Yeah, is like a giving me some essay vibes. Yeah. So machine interpreting and computer tools while machine trends, you know? Yeah, I think it’s not like when it comes to copy, it’s important to be short and sweet. And to the point, if it’s about machine interpreting, and computer assisting, like I don’t really need to know, too much from reading shouldn’t give away any of that content, it could just be kind of like, we are comparing machine interpreting, and computer assisted interpreting in blah, blah, blah terms. Because like you’re the, the title suggests we’re talking about two things. But I don’t really know what we’re talking about between these two things. So I think that copy can just be we are talking about x, y, z between these two. And that should be it. Because the whole copy basically explained to you there are two types, which you already know kind of from the title, you already said machine and this thing. So we already already know this video is gonna talk about two things. Well, while machine interpreting and computer may not be as mature as their cousins, machine translation and computer assisted translation, the reason cycra and demandable. Bought. So now it’s kind of like Okay, are we comparing it to the other two things, which is like four things. So after reading, I still don’t really know what the video is about. So yeah. And then the last part is just joining. It’s kind of like a socialist plugin. It’s just plugin. So it’s not as important.
Andrej Zito
Yes. So yeah, yeah. So from what you said, I would highlight the part where you said, get to the point. Because to me, this whole first paragraph, first of all, it’s too long for YouTube. To me, it looks like this is a paragraph that you would use in an article to the beginning of the articles that set the tone, set the stage. Yeah. Like, this is how it looks like in the world. But I think in YouTube, especially if you want the people the video to be discovered through search, where you really have sort of like one or two sentences that are read in the search, then this is like, like, you’re reading news something? Yeah, like, I don’t know. Like, even even if I read this whole thing. I’m not sure if I miss something. But I still know like, what I’m going to get from this video. No, I don’t describe this thing. Are you going to compare it? Are you going to have a discussion?
Anny Chia
Yeah, I don’t know. And I thought it was two things by the end. I’m like, Okay, are we talking about four things? So yeah, cuz it talks about CAT and MT, right? So now it’s like, okay, yeah, right.
Andrej Zito
Um, yeah.
Anny Chia
Also, if I will say if I’m really, really nitpicky, if it’s a long discussion, and it is about two things or four things might be good too. So, some time, time stamps. Just section it because this video is an hour and 31 minutes.
Andrej Zito
Yeah. Yes, absolutely. Anything else about copy? No. SEO part of this thing? They are using the… Where’s the SEO?
Anny Chia
Keywords down here? I don’t see the keywords
Andrej Zito
No tags.
Anny Chia
No. Well, no tags.
Andrej Zito
Yeah, but we should also say that, from what I’m reading the tags don’t matter that much or don’t matter at all, even though we still use them.
Anny Chia
It’s more for individual videos though.
Andrej Zito
What does it mean individually?
Anny Chia
Like if you want, if you want people to discover this video by itself, it still matters. I wouldn’t say it doesn’t matter.
Andrej Zito
But I think what matters, what I’m reading everywhere is it’s mostly the title. And the description, the tags are not going to play such a big role. So like, like, let’s say, if you put the tags here and your title is screwed, it’s not going to help you. Yeah, if you have a good title and description, you have no tags, it should still work. Especially if the people once you can, once the people are actually watching the video.
Anny Chia
Yeah, I think for a video with Ada views, maybe tags could help boost it. So I would still say it’s important. And it doesn’t hurt, right? To add them.
Andrej Zito
True, but to Tucker’s point, it’s like, maybe they don’t want to bother with it. But maybe at least what you could do is just put these two terms in the video tags. That would be better than nothing. But I think the most important part is the the description. Okay, so the aftermarket one. This was a webinar. I don’t know why the hash tags are at the front. On top of the description, the state of the language industry today. I think that’s that’s good. Every year market researchers and language service experts news launch and international survey to paint a picture to market as is freely available and course topics including
Anny Chia
Well, yeah, it would have been better if the topics themselves were time stamped. That’s for one. At the end. I’m I’m I mean it’s a style is the same, right? It’s kind of still like article style. So I’m not a fan of that. In this webinar, VP of research and Nimdzi, ba ba ba ba ba Baba, joined by co founder talk about the latest data in Nimdzi blabla. That may be is better. Yes. Then the beginning, I would say yes. You can probably take away every year market research, just scratch all of that. Pull the bottom to the top, and then leave the topics and then timestamped up. I think that will make it really good.
Andrej Zito
Yes, absolutely agree. Yes. Yeah.
Anny Chia
Because otherwise, it’s like I’m the first sentence I might just give up. And then I don’t get to the point, which actually the copy does tell what the video is about. Right. Yeah. And also, in the search bar, we will only see every year market research and language service expert and Nimdzi launch and international survey. That’s it probably will be cut off. So um, yeah. Yeah. But the title is expressive. Yep. Titles good.
Andrej Zito
Yeah. state of the language industry today. Yeah, I think I think it’s good. But I would be interested in how Adrian would create the title for this. I think like if you if you if like, my, my, my thought processes, if somebody is talking about the state of the language industry, it’s like you have I don’t know, analyze it and you have some data. Like maybe I would put like some numbers into the title, or like something shocking or something like that. Something like more clickbaity. Yeah. Yeah. Other than the webinar, I think like the webinar could be simply just removed. Nothing helps anything. Yeah. And maybe put something else. Okay. Anyway, so I’ll let you read the copywriting SEO. I would maybe say I mean, I said I would let you but shop. Okay, please. Two. Yes, I would say I was thinking the same. Yep. All right. So let’s go back to the home page. So our final score final score as I count this, so we have three for the first impression, two for graphics, three for content strategy, three for branding consistency and two for copywriting SEO. The final score would be 3, 3, 4… 13 out of 25. And that’s that!
