N1 Partners Group is a fast-growing product company, which is always glad to see professionals from various areas of IT and iGaming in its team. We are looking for highly motivated and goal-oriented people who are ready to share their ideas with like-minded people and gain new knowledge and experience in return.
- Responsibilities:Product Localization: Analyze the product interface, user journeys (UX/UI), and payment methods. Design and implement gamification features, tournaments, and bonus mechanics tailored to French user preferences.
- Local Product Backlog Management: Define clear requirements (technical specifications/user stories) for development and design teams to adapt the interface, lobby, and product elements for the French market.
- National Promotional Calendar Management: Plan, coordinate, and execute marketing campaigns aligned with French public holidays (Bastille Day, Christmas, New Year’s Day, Easter, Labour Day), as well as major cultural and sporting events (Roland-Garros, Tour de France, top Ligue 1 matches, Cannes Film Festival, etc.).
- Tone of Voice & Copy Audit: Ensure that all customer-facing content (UI, CRM, email, push notifications) is written in natural, engaging, and culturally relevant French. Eliminate machine-translated copy and incorporate appropriate local expressions, idioms, and slang where relevant.
- Competitive Analysis: Monitor the activities of licensed French operators (e.g., Winamax, Betclic) as well as international competitors, identifying best practices and driving their implementation.
- Requirements:
- Expertise in Product Localization & UX/UI: Strong understanding of how visual design, interface structure, navigation, and user flows influence conversion across different markets. Experience adapting user journeys to local customer behavior and expectations.
- LiveOps & Campaign Management: Proven experience planning and managing short-term and long-term promotional campaigns. Ability to align commercial objectives with local events, seasonality, and the national holiday calendar.
- Advanced CRM & Retention Marketing: Solid understanding of player segmentation based on behavior, LTV, and preferences. Experience with lifecycle marketing and triggered communications across Email, Push, SMS, and in-app messaging.
- Deep Understanding of French Culture & Tone of Voice: Native-level understanding of French cultural nuances, communication style, and consumer expectations, with the ability to ensure authentic localization across all customer touchpoints.
- Product & Business Analytics (Data-Driven Approach): Ability to work independently with product funnels, cohort analysis, and key business metrics. Comfortable making product decisions based on data rather than intuition.
- Requirements Management & Technical Understanding (Tech-Savvy): Ability to translate business needs into clear technical requirements for cross-functional teams. Experience working closely with developers and designers is a strong advantage.
Nice to have:
- Previous experience in the iGaming, betting, casino, or other high-performance digital products targeting the French market.
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