About Us
Bally’s Intralot is a newly formed company established through the combination of Intralot and Bally’s International Interactive, positioning the group as a top iGaming operator and a leading global provider of lottery solutions.
Bally’s Intralot is uniquely positioned across digital online gaming markets, lottery, iLottery, and sports betting. Operating at the intersection of technology, regulation, and entertainment. We are optimally positioned to capitalise on strong global growth trends driven by digital adoption and regulatory expansion across lottery and iGaming markets.
More About The Role
Based in the UK and reporting to the Senior Content & SEO Manager, the Content & SEO Manager is responsible for delivering high-quality, regulatory and brand-compliant content across our two owned Spanish-language websites covering iGaming and sports betting, helping to drive organic search performance and new customer acquisition.
You will own the end-to-end content production workflow, from ideation and commissioning through to briefing, sub-editing, optimisation and publishing via Contentful, combining content localisation from English to Spanish with original Spanish copywriting, and ensuring all web content meets our editorial standards and is culturally appropriate for our Spanish audience.
Beyond on-site content, this role supports our off-site SEO efforts in Spain, working alongside the wider Organic Search team, cross-functional stakeholders and external partners on activities ranging from outreach and link building to Digital PR and earned media across third-party platforms.
So, what will you be doing?
- Contributing to content strategy and quarterly planning across Spanish ventures
- Managing content development and production in the logged-out areas of our Botemania and Monopoly Casino websites (sport and casino), driven by data and aligned to the editorial calendar
- Writing and optimising SEO-led content for landing pages and articles.
- Commissioning and briefing copy requirements to external partners, and sub-editing all Spanish web copy against high editorial standards
- Briefing internal creative teams on multi-modal asset requirements (images, video, etc.) and coordinating delivery to ensure each content piece comes together as a complete, cohesive package
- Producing and publishing content via Contentful, managing the end-to-end workflow from ideation through to publication
- Developing and owning the source-to-target localisation process and tooling.
- Supporting Spanish off-site SEO activities, including outreach, link building and Digital PR, working with the wider Organic Search team and external partners
- Conducting regular content audits and performance analysis
- Reviewing competitor content, incorporating findings into strategy and planning
- Collaborating with brand, compliance, commercial and product teams to deliver content aligned to business priorities
- Applying AI tools thoughtfully to improve content efficiency and quality without compromising editorial standard
And what will you need?
- Native Spanish speaker, fluent English, with strong written communication skills
- Experience in SEO or content marketing, with a strong understanding of on-page and off-page SEO principles
- Proven experience with CMS and workflow platforms (e.g. Contentful, Jira)
- Experience with SEO and analytics tools (e.g. Ahrefs, Screaming Frog and GA4)
- Knowledge of Answer Engine Optimisation (AEO) and emerging search formats
- Experience working thoughtfully with AI assistants as a creative partner, applying critical thinking, sound editorial judgement and good taste
- Sub-editing skills with strong attention to detail and a high bar for content quality
- Comfortable managing multiple workstreams in a fast-paced environment
- Background in iGaming or sports betting (desirable)
What benefits will you get?
- 25 days annual leave, plus the bank holiday allowance.
- Health insurance.
- Volunteering days.
- Home office allowance.
- Wellness or Gym allowance.
- Flexi-block policy allowing you to work abroad for up to four weeks a year.
- Annual Summer and Christmas parties.
DNA / Values
At Bally’s Intralot we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We Win as One, we succeed together – across every location and every function. We collaborate openly, raise each other up, and share the wins. We’re Powered by Curiosity, we ask questions, challenge assumptions and make space to learn and innovate. We have Fun with Purpose, we bring creativity, energy and joy to how we work and what we deliver, because when people enjoy what they do, the work is better for everyone. Our teams Embrace the Possibility, when opportunity appears, we act. When the unexpected hits, we adapt. We don’t wait for change – we move towards it. At Bally’s Intralot, we Guard the Game, we protect what matters most, fair play for our players, integrity for our partners, and accountability in everything we do.
Equal Opportunities
At Bally’s Intralot, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
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