We are launching a unique creator-subscriber platform featuring Japanese YouTubers, cosplayers, and edgy digital artists, aimed at English-speaking fans of Japanese pop culture. The platform connects Japanese creators with a global audience, with a strong focus on localization, social media growth, and community engagement through a weekly live streaming show.
We’ve already built a comprehensive 6-month marketing strategy and budget. Now we’re looking for a hands-on marketing manager or agency to implement and manage the plan across all marketing channels. You’ll work directly with us and our production partners to bring the vision to life.
***IMPORTANT*** We are looking for someone in Japan, specifically in the Tokyo area who can join weekly face-to-face meetings.****
Your Role Includes
A. Social Media Ads Management
• Set up and manage ad campaigns for individual creators and our weekly live streaming show (on YouTube/X).
• Use platforms like Google Search Network, Meta, and others to reach niche global audiences.
B. Influencer Operations
• Identify and manage relationships with influencers in relevant niches (anime, cosplay, J-pop, etc.).
• Focus on earned media first, with selective paid placements as needed.
C. Translation & Localization Oversight
• Coordinate the translation of creators’ content and social media into English.
• Serve as a communication bridge between Japanese-speaking creators and English-speaking fans.
D. Live Streaming Show Coordination
Our weekly show has two segments:
• A pre-show music stream featuring licensed anime/J-pop music and animated visuals (LoFi-style).
• A main live show with a host, guests, and interactive elements.
You will
• Coordinate with music curators and visual designers to ensure the pre-show segment fits the platform’s vibe (note: music licensing and curation will be handled by a separate team).
• Collaborate with our talent agency or production team on the main live show, contributing marketing insight to help shape the format, guests, and flow.
• Promote the show with a weekly content calendar (teasers, trailers, social posts).
• Track engagement, viewership metrics, and audience feedback to refine future episodes.
• Ensure the show includes promotional hooks (e.g., creator features, giveaways, or exclusive reveals) that support growth.
E. SEO Coordination
• Work alongside our SEO team to launch a keyword campaign targeting 100 niche terms.
• Monitor SEO performance and support optimizations over time.
F. Campaign & Budget Management
• Monitor and report on campaign results and budget allocation.
• Make recommendations for optimization based on performance data.
• Stay agile and adjust tactics as platform needs evolve.
Ideal Candidate
• Fluent in English and business-level Japanese (reading, writing, speaking)
• Experienced in marketing to niche fan communities (anime, cosplay, J-pop, online creators)
• Proven track record managing complex, multi-channel marketing plans
• Comfortable working with edgy, pop-culture-driven content
***Bonus: Experience with creator platforms, subscription services, or fan-based monetization models
Budget & Timeline
• Duration: 6 months (Campaigns run from July to December)
• Total marketing spend: ¥11,000,000 JPY (~$75,000 USD)
• Your management fee: ¥1,000,000 – ¥1,500,000 JPY, paid monthly across the project
To Apply
Please include:
• Examples of similar marketing projects you’ve worked on
• Any case studies, portfolios, or LinkedIn reviews
• Your Japanese language proficiency level
• A short note on why this project interests you
We are passionate about Japanese pop culture and helping creators grow globally. If that’s your world too, we’d love to hear from you!