Regional Marketing Specialist – APAC
At Phrase, we help open the door to global business by providing the worldʼs most comprehensive localization platform.
We’re transforming language technology with our AI platform to give people the content they need, in the language they speak. Whether it’s for digital products like an app or website, marketing comms, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant.
With a global team working from our offices in Hamburg and Prague—or from home across Europe, the UK, the US, and the APAC region—we help organizations like Uber, Shopify, Puma, Snowflake, Volkswagen and thousands of others engage their customers at scale to accelerate growth.
Overview of the Role
We’re looking for a Marketing Specialist based in Tokyo who is fluent in Japanese and English (Korean is a strong plus) to join our APAC team. This role is vital in shaping our brand’s presence in the Japanese market. You’ll take ownership of Japanese-language marketing content, drive digital campaigns, support localization efforts, and coordinate events. Collaborating closely with regional and global teams—including localization managers, graphic designers, and digital marketers—you’ll help ensure Phrase communicates effectively and engagingly across all Japanese channels. This is a great opportunity to shape how a leading SaaS brand connects with one of its key regional markets.
This is a part-time position that requires a commitment of 24 hours per week, with flexible scheduling options.
What you’ll be responsible for:
- Japanese copywriting and content management for digital campaigns, blogs, ads, and email marketing
- Rewriting and adapting existing English blog content for the Japanese audience
- Coordinating with internal/external editors and localization managers to create and review Japanese content
- Writing and refining Japanese ads for digital channels and updating content to reflect new branding
- Coordinating with designers to deliver culturally relevant visual assets for Japanese social media and blog posts
- Drafting outbound emails in Japanese, including nurture flows, newsletters, and event communications
- Supporting the localization of English email sequences into Japanese
- Assisting with Japanese landing page content and publishing posts to regional channels
- Managing and optimizing paid campaigns on platforms like Google Japan and Facebook Japan
- Coordinating with digital agencies for campaign performance and optimization
- Planning and supporting online/offline events and trade shows in Japan (3–4 annually)
- Providing event logistics and on-site support, including booth setup, vendor coordination, and materials preparation
What you need:
- Native-level Japanese and fluent English (Korean language skills are a strong plus)
- 2-3 years of experience in B2B marketing.
- Proven experience in Japanese copywriting, content editing, and localization
- Ability to adapt English content for the Japanese market with cultural nuance
- Experience coordinating cross-functional projects with marketing and localization teams
- Strong organizational skills for managing campaign logistics and event support
- Familiarity with Japanese digital channels and social media platforms
- Hands-on experience with regional ad platforms such as Google Japan and Facebook Japan
Our current tech stack in this role:
- Phrase Localization Suite
- Google Ads (Japan)
- Social Media Platforms (Facebook Japan)
- Salesforce / Hubspot (for email marketing and nurture flows)
- CMS platforms (e.g., WordPress)
- Project management tools (e.g., Asana)
- ThoughtSpot (for data analytics and insights)
What you’ll get:
- Work experience in a successful and growing global SaaS company
- Be part of an international team of 300+ in Europe, APAC, and the Americas
- Expert colleagues in their field who are determined to build the best localization platform on the market, creating a world where language never limits opportunity
- An agile work environment, where it is encouraged to take smart risks
- Take part in a culture full of trust, support and loyalty, where respectful and open feedback is valued, and diversity is fully embraced
- A positive, open-minded, and innovative atmosphere
- Support in your professional development and personal career goals
- Learning & development through Phrase learning and a dedicated ChatGPT Plus user license
At Phrase we believe in the critical importance of diversity in all its forms and intersectionalities, and are committed to ensuring that the people we interview reflect this diversity. We therefore strongly encourage people of any identity to apply for our exciting career opportunities. We have taken an active decision to make our work environment inclusive every day, starting at the very beginning of your Phrase experience.
We value and welcome different perspectives, experiences and backgrounds as we believe that these differences make our team even stronger on our mission of opening the door to global business by giving everybody access to the content they need in the language they speak.