Are you a seasoned Content Writer with German willing to grow as a professional and create high impact content, tailored to different buyer personas? Are you passionate about innovative and top-notch software solutions and want to be part of like-minded professionals?
If your answer is “Yes”, we would love to talk to you.
Why Scalefocus?
You’ll be part of a passionate and ambitious marketing team working at the intersection of technology, innovation, and human-centered storytelling. Your voice will shape our presence in a key strategic market, and your ideas will help us grow our reputation and impact where it matters most.
Who are we looking for?
We’re looking for an articulate and strategic Content Writer with German to join the Scalefocus team and play a pivotal role in accelerating our growth in the DACH region. If you have a sharp pen, a flair for storytelling, a deep understanding of B2B IT services, and the cultural know-how to localize content for German-speaking audiences, we want to hear from you.
Reporting to the Content Manager, this role combines creative writing with strategic localization, audience insight, and social media growth hacking, particularly on LinkedIn. You’ll shape how Scalefocus communicates in German and help us establish a strong, authentic voice in the region.
Key Responsibilities
- Shape the voice of Scalefocus in German – develop and localize messaging that resonates with our DACH audiences across digital channels.
- Create high-impact content tailored to different buyer personas and customer journey stages: landing pages, whitepapers, thought leadership articles, case studies, blog posts, ad copy, video scripts, and more.
- Translate and localize existing English-language content into compelling, culturally adapted German materials, ensuring tone and messaging alignment.
- Lead the content track of our German LinkedIn page launch – define content strategy, calendar, tone of voice, and execution to consistently grow engagement and followers.
- Apply SEO and GEO best practices in both English and German to increase organic visibility and engagement.
- Stay on top of the latest advancements in GenAI, chatbots, and AI-powered search – and understand how these are reshaping the user search journey. Translate this understanding into a forward-looking content strategy that ensures Scalefocus content remains discoverable, engaging, and relevant in evolving digital environments.
- Perform ongoing market and competitor research to identify content opportunities, gaps, and localization needs.
- Monitor performance metrics and optimize the German content strategy based on data and insights.
We Would Like to Hear from You If:
- You apply intelligence, wit, and heart to make complex services and value propositions understandable, relatable, and deeply relevant to local audiences.
- You’re fluent in both German and English, and skilled at adapting tone, terminology, and cultural context.
- You have a deep understanding of the German B2B tech ecosystem and its communication nuances.
- You are confident writing everything from whitepapers and case studies to blog posts, articles, and engaging social media narratives.
- You know how to build a content engine for LinkedIn and are eager to help launch and grow our Scalefocus DE LinkedIn presence.
- You follow industry trends and spot opportunities for timely, relevant content.
- You can work independently but love collaborating cross-functionally across teams.
- You’re passionate about storytelling, curious by nature, and a fast learner.
Qualifications
- Minimum 3 years of B2B content writing experience in the IT or tech industry, preferably with experience in the German market.
- Fluency in German and English.
- Proven ability to write and localize content that connects with German-speaking audiences and aligns with local cultural and business expectations.
- Strong portfolio showcasing long-form and short-form content – ideally including localized materials, whitepapers, blog posts, and social content.
- Experience managing social media content strategies, particularly on LinkedIn, deep understanding of the platform as a B2B growth channel – including audience segmentation, post-performance analysis, and engagement optimization.
- Ability to spot content trends early and propose agile adjustments to LinkedIn content calendars for maximum relevance and impact.
- SEO and keyword research experience, understanding of the GEO trends and best practices (German/English)
- Familiarity with tools like SEMrush or Ahrefs, as well as tools for AI-assisted content development and optimization
- University degree in Communications, Marketing, Journalism, or a relevant technical field, or equivalent work experience.
- Attention to detail, excellent organizational skills, and ability to meet deadlines in a fast-paced environment.
- Strong collaboration and communication skills with a proactive mindset.
What do we offer?
- You will have the chance to bring your expertise, enthusiasm and entrepreneurial mindset, and shape the way we transform the business (and lives) of our clients, partners and society
- You will be trusted and encouraged to take decisions and smart risks, and have a significant impact on our future development and operations
- You will be surrounded by other highly performing team members and will have the chance to grow and scale with us
- You will become part of a thrilling and collaborative environment where you will be able to share your ideas and gain insightful feedback
- You will receive a highly competitive remuneration and comprehensive benefits package
- You will enjoy flexibility and be able to keep the balance between your personal and professional life and focus on what’s important
Check out our benefits:
- We believe in personal choices, so we have a flexible benefits system where you can choose what works for you
- Working with the people you value is important to us, so we make sure to provide generous referral bonuses and awards
- We encourage continuous learning and development, hence we provide a multitude of training, certification, and leadership programs
- We care about our people’s well-being and we make sure to include mental health benefits and workshops
- We love spending time together so we have frequent teambuilding activities, events and gatherings
- We offer you the opportunity to grow in a multinational environment by working with international teams and clients
All applications will be treated in strict confidentiality. Only short-listed candidates will be contacted.
We believe that different perspectives drive meaningful change and help us build cutting-edge technology solutions. Our commitment to inclusion ensures that every individual—regardless of background, identity, or personal characteristics—feels valued, respected, and empowered. As an equal opportunity employer, we base hiring decisions on experience, skills, qualifications, and potential.
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