Position: Marketplace SEO Specialist
MindgruveMacarta is on a mission to revolutionize the retail industry and become a leading global marketplace agency for brands around the world. As a Marketplace Content Strategist you will play a critical role in helping lead the Creative Team to deliver outstanding service and content to our brand partners.
As a Marketplace SEO Specialist, you’ll be instrumental in assisting MindgruveMacarta’s US Copy Team with keyword research and localization of English copy for other marketplaces. The ideal candidate will have experience in compiling high ranking keywords and fluency in English is required. MindgruveMacarta is an entrepreneurial place, so you’ll wear many different hats, but your primary job will be to work with our Copywriting Team to bring to life the brands we represent and ultimately, drive results.
We are a collaborative team both internally and with brand partners, so clear communication skills are imperative for the growth of our team and their businesses. This collaborative work environment fosters the growth of a well-rounded skill set and provides opportunities for career development within a rapidly expanding agency.
Responsibilities
- Keyword Research & Analysis: Execute comprehensive keyword research using Amazon-specific tools (e.g., Helium 10, Jungle Scout, etc.) to identify high-converting, relevant keywords for product listings and content.
- Organization of Keyword Banks: Compile and organize keyword data into Keyword Bank templates as assigned by the US Copywriters.
- Copy Localization: Localize approved English copy for the Canadian marketplace using Language Tool. Weave in high ranking Canadian keywords into approved copy.
- Communication with Copywriting Team: Strong communication is a must to ensure our Copy Team has the resources they need to deliver best-in-class copy for our clients.
REQUISITES
- Experience: Minimum of 1-2 years of experience in e-commerce SEO, with a strong focus on Amazon SEO strategies.
- Technical Skills: Proficiency with Amazon keyword research through third-party SEO tools like Helium 10, Jungle Scout, or similar platforms is preferred.
- Analytical Mindset: Ability to analyze large data sets.
- Excellent Communication Skills: Ability to communicate project statuses and updates to the Copy Team.
- Strong Attention to Detail: Ability to spot trends, issues, and opportunities in product listings.
- Adaptability: Ability to thrive in a fast-paced, ever-evolving digital environment.
Fluent in English
What You’ll Learn
Brand presence in the e-Commerce industry is paramount for brands both big and small. With large platforms like Amazon and Walmart bringing in billions of dollars in revenue every year, these businesses are only growing. At MindgruveMacarta, you will have the opportunity to work on projects across a variety of clients (like The North Face, VANS, Wrangler and more) to help grow their e-Commerce business and create a captivating experience on large retail media platforms. You will not only have the opportunity to exercise your many skills, but you will gain hands-on experience in a fast paced agency environment.