Marketing Strategist at Polyverse Digital
Job Title: Marketing Strategist
Location: Mumbai
Company: Polyverse Digital, a White Globe Group Initiative
Reports To: CMO
About Us
Polyverse Digital has been created as a separate Brand under the White Globe Group, offering multilingual digital marketing services that empower brands to transcend borders through culturally intelligent and data-driven strategies. We specialise in Multilingual SEO, Content Marketing, PPC, Social Media, Email Campaigns, Transcreation, Website Localization, Cultural Consulting, Video Marketing, and AI Integration.
As we expand our global presence, we are seeking a Marketing Strategist to anchor our core services and develop a bold, forward-thinking strategy that resonates across languages, cultures, and markets.
Role Overview
We’re seeking a strategic powerhouse with a deep understanding of global branding, multicultural engagement, and performance marketing. You will lead go-to-market strategies, define audience personas, develop integrated campaigns, and champion the intersection of data, culture, and creativity.
Key Responsibilities
Strategic Leadership
- Develop and execute comprehensive marketing strategies aligned with Polyverse Digital’s multilingual offerings.
- Craft brand positioning and messaging frameworks tailored to diverse global markets.
- Drive innovation across SEO, PPC, content marketing, social media, email, and transcreation verticals.
Persona & Journey Mapping
- Define regional and global audience personas.
- Design end-to-end customer journeys with personalised, localised touchpoints.
- Align content and channel strategy with audience behaviour and market trends.
Channel & Campaign Planning
- Spearheaded the development of integrated campaigns across multiple platforms, including Google, LinkedIn, Meta, regional search engines (Baidu and Yandex), and others.
- Leverage MarTech tools to plan, activate, and optimise omnichannel campaigns.
- Develop performance dashboards and continuously iterate based on insights.
MarTech & Analytics Integration
- Use data to shape strategies—leverage GA4, HubSpot, SEMrush, Ahrefs, and campaign automation platforms.
- Collaborate with internal teams to monitor KPIs, A/B test, and refine strategies.
Required Skills & Experience
- 3-5 years of experience in marketing strategy, brand planning, or performance marketing.
- Demonstrated success in developing and executing global campaigns.
- Deep understanding of MarTech stacks, analytics tools, and CRM platforms.
- Experience with persona building, journey mapping, and localisation strategy.
- Excellent storytelling, communication, and stakeholder management skills.
- Global mindset with a firm grasp of cultural trends and cross-border marketing dynamics.
Bonus Points For
- Experience in B2B services, SaaS, eLearning, media, or multilingual industries.
- Familiarity with multilingual marketing tech platforms or AI content systems.
- Fluency in one or more foreign languages.
Why Join Us?
- Shape the future of global, multilingual marketing.
- Collaborate with a world-class team of linguists, strategists, and creatives.
- Work in a culture that celebrates curiosity, inclusion, and impact.
- Access to top tools, global clients, and industry-shaping projects.
Compensation:
Fixed compensation upto ₹6 Lakhs plus attractive performance-based variable pay.
How to Apply
Please share your resume (Word/PDF) named with your first name, last name, and the position applied for. Also include:
1 Portfolio with live website links
2 Brief note on AI tools used in design/development
3 Current & expected CTC
4 Notice period
Email: hr@whiteglobe.co.in
Website: www.whiteglobe.co.in