Job Responsibilities
1. Creative Copywriting
-Responsible for creating creative copy for various marketing purposes in the local market, including social media posts, ad copy, event scripts, video scripts, etc.
-Develop creative content that aligns with the brand tone and marketing goals, appealing to local user preferences.
2. Localization Optimization
-Translate core brand messages into creative expressions that fit the local cultural context and language habits.
-Continuously optimize copy effectiveness by incorporating local trends, slang, and user behaviors.
3. Cross-Platform Content Planning
-Develop differentiated copy strategies for various platforms like Instagram, TikTok, WhatsApp, etc.
-Participate in brainstorming sessions to provide innovative communication ideas.
4. Data Analysis and Optimization
-Track the effectiveness of copy dissemination and continuously optimize copy strategies through data analysis.
-Regularly produce copy performance reports and propose improvement suggestions.
Job Requirements
1. Bachelor’s degree or above, preferably in Fine Arts, Visual Design, Advertising, Media, or related fields.
2. Over 2 years of experience in copywriting, advertising creativity, or digital marketing.
3. Preference for those with experience in local language content creation.
4. Familiarity with the local social media ecosystem and content dissemination patterns.
5. Must provide a portfolio with successful content dissemination cases.
6. Native-level communication skills in the local language (essential). Business-level English communication skills.
7. Excellent local writing ability to create authentic and engaging localized content. Proficiency in different writing styles (humorous, emotional, promotional, etc.).
8. Skilled at capturing local pop culture elements and transforming brand messages into creative expressions that attract users. Strong creative proposal and storytelling abilities.
9. In-depth understanding of local culture, social trends, and user psychology. Familiarity with local internet slang and social media language styles.
10. Ability to work efficiently with communication, design, video, and operations teams. Adapt to a fast-paced work environment and handle multiple projects simultaneously.
Job Highlights
Join us and work with a global team to drive innovation and growth of the food delivery platform in international markets. Enjoy broad career development opportunities.