Job Responsibility
- Develop and execute content marketing strategies to promote Wealth Mastery Academy’s financial education programs to the Chinese-speaking market.
- Create engaging and informative content in Mandarin, including blog posts, articles, social media updates, email newsletters, and website copy, ensuring high-quality translation and localization.
- Manage and maintain the company’s social media presence on Chinese social media platforms (e.g., WeChat, Weibo), creating and scheduling content, engaging with followers, and monitoring performance.
- Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility among the Chinese-speaking audience.
- Analyze content performance using analytics tools, track key metrics, and generate reports to measure the effectiveness of content marketing campaigns and identify areas for improvement.
- Collaborate with the marketing team to align content marketing efforts with overall marketing goals and campaigns, ensuring a consistent brand message across all channels.
- Stay up-to-date with the latest trends and best practices in content marketing, social media, and digital marketing, particularly within the Chinese-speaking market, and apply them to improve content strategy and execution.
Job Requirements
- Develop engaging content in Mandarin for various platforms, including social media, website, and email marketing campaigns, targeting the Mandarin-speaking audience.
- Fresh graduate are welcome to apply
- Translate marketing materials from English to Mandarin and vice versa, ensuring accurate and culturally appropriate messaging for both audiences.
- Candidates must possess at least Diploma
- Create compelling copy for advertisements, brochures, and other marketing materials, ensuring accuracy and cultural relevance for the target demographic.
- Manage and maintain the company’s social media presence on Chinese social media platforms such as WeChat, Weibo, and others, creating content calendars and scheduling posts to maximize engagement.
- Analyze content performance using analytics tools to track key metrics, identify trends, and optimize content strategies to improve reach and engagement within the Chinese-speaking market.
- Collaborate with the marketing team to develop and execute integrated marketing campaigns that resonate with the Chinese-speaking community, ensuring brand consistency and achieving marketing objectives.
- Conduct market research to understand the preferences, behaviors, and needs of the Chinese-speaking audience, providing insights to inform content creation and marketing strategies.
- Stay up-to-date with the latest trends and best practices in content marketing, social media, and digital marketing within the Chinese-speaking market, continuously improving content quality and effectiveness.
- Video Editing skill will be a plus.
Job Benefits
- Annual Leave
- EPF
- Health Insurance
- Medical Leave
- SOCSO