Content Production Manager Freelancer

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media – both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

The Company:

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media – both established and emerging.

The number of channels at our fingertips; the need for speed; and the drive for mass personalization, all mean that brands need different solutions.

Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

The Role:

The Content Production Manager (CPM) works closely with the client’s Image Producer and agency Content Studio to execute and create all required localized screens featured within the client’s website or other marketing materials, including reviewing content for cultural viability in Greater China-Mainland China, Hong Kong, Macau and Taiwan. The role also supports the language creative team with “buckets of content” and versions of photography. The role will coordinate with Cross-Functional teams, the Creative Director, & Business Affairs to choose content for any new project, including apps, music, movies, TV shows and podcasts. The position works closely with the agency Content Studio in Geo to execute all required screen versions necessary for projects.

Key Responsibilities:

• Take direction from client Image Producer on localization strategy for each project and liaise with client Functional Producers to align on deadlines
• Work with client Image Producer and agency studio to plan resourcing and manage prioritization
• Build consolidated short lists of campaign imagery to client brief
• Gather screengrabs, assets and construct briefs to request asset creation from Geo Content Studio for new screens to be built
• Develop deep proficiency in iOS & OS Software and able to build a deep knowledge of and use our client’s products
• Request photo retouching for all lifestyle photos to be featured
• Route loose Cross Functional imagery for approval
• Fulfil image requests from various functional teams
• Communicate with Worldwide Image Producers for WW requests as required, project information and transferring of assets
• Work with Business Affairs to utilize 3rd party assets relevant to the Greater China markets
• Work with WW Digital Asset Managers to transfer launch assets to long-term Digital Asset system
• Manage Geo asset database and maintain and organize an archive of previous jobs
• Learn and understand the nuances of different languages and be able to identify what content requires localization and convert it to a brief for the Content Studio and graphic production team
• Plan, manage, and track the content localization of assets throughout the production process and agency studio to ensure on-time delivery
• Manage the staging and organization of final assets on servers including clear handoff matrices for functional teams
• QC final deliverables and communicate edits and final asset delivery

Requirements:

• A minimum of 6 years’ experience in graphic production/ photo producing and project management at a design firm, ad agency or interactive shop.
• Flexible, creative, tech-savvy, solution-oriented individual with experience using Adobe Creative Suite’s Photoshop.
• Proficiency in iOS and Mac OS software is a must.
• Knowledge of image and production-specific needs for image reproduction, including website builds, POS, Motion Graphics and email marketing.
• Accuracy, excellent memory, an eye for detail, logical thinking, keeping secrets confidential, and good communication skills for connecting with different parties.
• Ability to work in a fast-paced, demanding, creative, and production environment. Flexibility is crucial to this role, as well as working beyond the 8:00-20:00 framework and occasionally on weekends.
• Excellent English and Basic written Traditional & Simplified Chinese, and verbal skills are prerequisites.
• Understanding of Greater China markets.

Hogarth Values:

Heart and Soul: We love what we do. We bring energy and enthusiasm to all of our work. Our will to succeed is what makes us different. We push boundaries, we are never satisfied and always want to find a better way. We don’t believe in the status quo.

Hands On: We don’t wait around for things to happen. We get it done. We are pragmatic and don’t have an ego. We work hard. No shortcuts, no compromises. We do what it takes to get the job done to the highest standards.

Honest: We are straightforward. We speak openly and clearly. We give direct messages. It’s not always easy, it’s sometimes uncomfortable, but it’s the right thing to do. We operate with integrity and live up to our promises.

Happy Family: We like each other and enjoy working together. We look out for our colleagues. We are an eclectic bunch. That’s good We want to work with interesting people from many cultures. We demand great things of each other, but even when things are tough, we don’t lose perspective. And we never lose our sense of humor.

Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.

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Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please contact careers@hogarth.com if you need the job advert or form in another format.

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