About Baly
Since our launch in Baghdad, Baly has been redefining convenience and mobility for thousands of people every day. From rides to food delivery, we’re Iraq’s leading super app, built to move life forward.
At Baly, we believe in more than just technology — we believe in people.
Our goal is to make daily life simpler, faster, and more accessible for everyone — customers, partners, and drivers alike.
Powered by local talent and a deep understanding of our communities, we’re building an app that moves Iraq forward — one delivery, one ride, and one idea at a time.
Backed by Rocket Internet (a German investment company), we’re on a mission to bring together top Iraqi talent and shape the future of digital services in Iraq.
About The Role
We are looking for a Kurdish Copywriter to create compelling, culturally relevant, and engaging content for Kurdish-speaking audiences across Baly’s marketing and communication channels.
This role goes beyond translation. The ideal candidate will play a key role in shaping how Baly communicates with Kurdish-speaking customers and drivers by contributing original ideas, adapting campaigns for local audiences, and ensuring all content resonates culturally while maintaining Baly’s brand voice.
You will collaborate closely with Marketing, CRM, Social Media, Design, and Content teams to develop impactful campaigns that drive engagement and strengthen our connection with Kurdish-speaking communities.
Key Responsibilities
Content Creation & Localization
- Create original Kurdish copy for marketing campaigns, social media, CRM communications, app content, advertisements, push notifications, and offline materials
- Adapt and localize Arabic content into Kurdish while preserving the intended message, tone, and campaign objectives
- Ensure all content is linguistically accurate, culturally relevant, and aligned with Baly’s communication standards
Creative Campaign Development
- Contribute ideas, concepts, and messaging that resonate with Kurdish-speaking audiences
- Support the development of seasonal campaigns, promotional activities, and brand initiatives
- Participate in creative brainstorming sessions and campaign planning
Cultural Expertise & Market Insights
- Provide insights into Kurdish culture, consumer behavior, local trends, and communication preferences
- Identify opportunities to create more relevant and engaging content for local audiences
- Monitor market trends and audience engagement to support content strategy
Quality Assurance
- Review and proofread Kurdish content to ensure consistency, accuracy, and quality
- Maintain consistency across customer-facing and driver-facing communications
- Ensure alignment with Baly’s brand voice, tone, and messaging guidelines
Cross-Functional Collaboration
- Work closely with Copywriters, Designers, CRM Specialists, Social Media teams, and Media Production teams
- Support campaign execution across multiple communication channels
- Collaborate with stakeholders to deliver high-quality content on time
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Languages, Literature, or a related field
- 2–4 years of experience in copywriting, content creation, marketing communications, advertising, or a similar role
- Native or near-native fluency in Sorani Kurdish
- Strong working proficiency in Arabic
- Excellent writing, editing, and proofreading skills
- Strong understanding of Kurdish culture, traditions, trends, and audience behavior
- Experience creating content for social media, digital marketing, advertising campaigns, or branded content
Preferred Skills
- English proficiency
- Experience in fast-paced startups, technology companies, agencies, or consumer brands
- Experience writing for CRM campaigns, push notifications, and customer engagement channels
- Familiarity with AI-powered content tools such as ChatGPT, Claude, Gemini, or Copilot
- Experience working with multilingual content and localization projects
Key Competencies
- Strong storytelling and copywriting abilities
- Creative thinking and idea generation
- Cultural awareness and market understanding
- Excellent attention to detail
- Strong communication and collaboration skills
- Ability to manage multiple projects and deadlines
- Problem-solving mindset
- Ability to thrive in a fast-paced environment
Location
Baghdad, Iraq (or willing to relocate)
Why Join Us?
At Baly, You’ll Have The Opportunity To
- Shape how Iraq’s leading super app communicates with Kurdish-speaking audiences
- Work on high-visibility campaigns across multiple products and services
- Collaborate with creative, marketing, and product teams
- Contribute directly to customer engagement and brand growth
- Grow your career in a fast-paced, innovative, and high-impact environment
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