📍 Location: Beverly, MA (Onsite full-time)
🕒 Job Type: Full-Time
💼 Experience Level: Entry-Level / Early Career (1–3 years)
📅 Start Date: May–June 2025
About Landelion Inc.
Landelion Inc. is a Massachusetts-based cross-border service firm helping enterprises communicate and operate across the U.S. and Asia.
We provide international teams with expert translation, interpreting, multilingual content creation, marketing talent solutions, and cross-border execution support—helping our clients localize their brands, scale operations, and grow internationally.
Our clients include U.S. companies with long-term operations in Asia, as well as Chinese enterprises expanding into the U.S. market. We are headquartered in Beverly, MA, with execution teams across Asia.
💼 What You’ll Do
As a Digital Marketing Associate, you’ll help Landelion build visibility and generate leads through digital-first campaigns and marketing content. You’ll work across marketing, sales, and project teams to grow our U.S. presence and support client success.
🚀 Key Responsibilities
1. Digital Lead Generation
- Execute cold email and automated email marketing campaigns (Apollo, Instantly, Mailchimp, HubSpot)
- Launch and manage Google Ads and LinkedIn campaigns with tracked metrics
- Analyze campaign results using Google Analytics, UTM tagging, and dashboards
2. Content & Sales Asset Creation
- Draft and manage case studies, product one-pagers, sales decks, and email templates
- Collaborate with design and client-facing teams to create marketing-ready materials
- Tailor content tone and language for the U.S. market and B2B buyers
3. Website & SEO Optimization
- Maintain and update Landelion’s U.S. website content and blog
- Implement SEO strategies using SEMrush and Google Search Console
- Track keyword rankings, traffic, and content performance
4. Brand & Community Engagement
- Manage regular content for LinkedIn and other social channels
- Monitor competitor activity and propose new content formats
- Support industry events, partnerships, and association engagement
5. Client Marketing Project Support
- Assist with execution of client-facing digital marketing tasks, including:
- Social media scheduling and management
- English-language copywriting for posts, emails, and ads
- Visual asset creation with Canva or similar tools
- Light video editing or vendor coordination
🧠 Who You Are
✅ Must-Haves:
- Bachelor’s degree in Marketing, Digital Media, Communications, or related
- 1–3 years of experience in digital marketing, ideally in a B2B environment
- Proficiency with tools such as:
Email & Outreach: Apollo, Instantly, Mailchimp, HubSpot
CRM & Lead Management: HubSpot CRM, Salesforce
SEO & Paid Ads: SEMrush, Google Search Console, Google Ads
Analytics & Automation: Google Analytics, Zapier
- Excellent written communication skills in professional English
- Familiarity with tools like Canva, Google Slides, Notion, and Trello
⭐ Bonus Points:
- Experience in multicultural or multilingual marketing environments(Mandarine is a plus!)
- Basic graphic design or short-form video production skills
- Knowledge of the U.S.–Asia business environment or localization industry
📅 Work Schedule & Compensation
- Work Location: This is a full-time onsite position based in our Beverly, MA office.
You will be closely partnering with sales, project, and content teams to drive campaign success and support client-facing materials in real time.
- Compensation:
- Annual Salary: $48,000–$52,000 base
- Performance Bonus: Up to $8,000/year, based on quarterly KPIs
- OTE (On-Target Earnings): ~$60,000/year
- Growth Track: Pathway to Marketing Manager, Campaign Lead, or Content Strategist
- Perks: Access to learning sessions, content tools, and potential travel for events