Requirements
Description & Requirements
- Important*
Please note that this is an onsite contingent worker contract under third party employment.
Who We Are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This Team
The lululemon Localization team leads the organization-wide content translation strategy and localization initiatives, supporting cross-functional partners to drive operational excellence and enable business success across markets. The Copywriter brings lululemon’s brand voice to life for audiences in Hong Kong. This role is responsible for creating original copy, adapting global messaging through translation and transcreation, and ensuring consistent, compelling storytelling across all guest and employee touchpoints.
Core Responsibilities
- Write clear, engaging, and on-brand Hong Kong Chinese copy across digital, brand, retail, social, product education, and other channels.
- Transcreate and adapt global English content into culturally relevant Hong Kong Chinese messaging while preserving lululemon’s brand voice, intent, and emotional impact.
- Create localized content that resonates with Hong Kong audiences while maintaining consistency with global brand standards, tone, and manner.
- Ensure accuracy, clarity, consistency, and quality across all content deliverables through thoughtful editing, proofreading, and refinement.
- Collaborate closely with brand, marketing, localization, and cross-functional partners to deliver cohesive and impactful creative work.
- Provide linguistic expertise, cultural insights, and strategic recommendations to regional and global stakeholders.
- Develop, maintain, and evolve Hong Kong Chinese language style guides, tone-of-voice guidelines, terminology, and messaging frameworks.
- Leverage a deep understanding of Hong Kong consumer behavior, market trends, and cultural nuances to strengthen brand relevance and storytelling.
- Manage multiple content and localization projects simultaneously while meeting deadlines and maintaining high-quality standards.
Qualifications
- Native-level proficiency in Hong Kong Chinese, with a strong command of language nuances, cultural context, and local market trends.
- Professional fluency in English, with the ability to collaborate effectively in a global, cross-functional environment.
- 5+ years of experience in copywriting, content creation, transcreation, or brand storytelling, preferably within retail, lifestyle, sportswear, or digital industries.
- A strong portfolio demonstrating excellence across a variety of content formats, channels, and brand voices.
- Proven ability to manage multiple projects and competing priorities while consistently delivering high-quality work on time.
- Strong understanding of brand communication, creative development processes, and consumer engagement strategies.
- Deep appreciation for storytelling, creativity, and crafting meaningful content that inspires and connects with audiences.
- Excellent communication, collaboration, and stakeholder management skills.
- Highly detail-oriented, with a strong commitment to accuracy, consistency, and language quality.
must haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
work arrangement
In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.
Beyond The Paycheck (benefits & Perks)
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
learn more about what it’s like working for lululemon in our Asia-Pacific markets: #LI-DNI